Marketing dissertation Fast fashion arose following a series of events. Firstly, globalization of production, supply and trade allowed new principles of sourcing and operations, which are often deeme
Marketing dissertation Fast fashion arose following a series of events. Firstly, globalization of production, supply and trade allowed new principles of sourcing and operations, which are often deeme
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Marketing dissertation
Fast fashion arose following a series of events. Firstly, globalization of production, supply and trade allowed new principles of sourcing and operations, which are often deemed as unethical and destructive to the global job market (Fernie and Perry, 2019; Jones, 2019; Bruce et al., 2019; Auchter, 2019). Throwaway fashion grew in popularity, in line with the trends of consumerism and self-expression through fashion (Sudbury and Böltner, 2019; Filieri, 2015). Information abundancy, following