Business Case Study Sean 'P-Diddy' Combs' ventures have extended from hip-hip marketing pioneer to top-shelf liquor connoisseur, changing the fortunes of Ciroc Vodka, an innovative grape-distilled bra
Business Case Study Sean 'P-Diddy' Combs' ventures have extended from hip-hip marketing pioneer to top-shelf liquor connoisseur, changing the fortunes of Ciroc Vodka, an innovative grape-distilled bra
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Business Case Study
Sean 'P-Diddy' Combs' ventures have extended from hip-hip marketing pioneer to top-shelf liquor connoisseur, changing the fortunes of Ciroc Vodka, an innovative grape-distilled brand. Diddy's strategic partnership with Ciroc owner Diageo demonstrates the evolution of established norms for celebrity endorsement, paving the path for star power in the Spirits industry.
Sector Insight & Ciroc History
Between 2018 and 2019, the vodka industry grew by 20% to surpass £1.8bn in market value overtaking whisky as the number one consumed and preferred spirit (Campaign, 2020: n.p.). Favored in