THE FIRST AMERICAN EAGLE OUTFITTERS STORE   pt2        2600w

Another core competency of American Eagle is its entertainment marketing campaigns. A series of 30 second episodes embedded in the CW’s shows Veronica Mars and Gilmore Girls featured 12 real girls wearing the new aerie line, a line of dorm wear and intimates for women, talking about how they relate to show themes to their lives and the aerie brand. The mini episodes were also shown online and the website allowed viewers to see exclusive content from “aerie Tuesdays” and to enter contests to win an American Eagle shopping spree.

That particular campaign also included advertising the two shows on in store video screens and surprise visits from show stars. [12] American Eagle has also teamed up with multiple MTV shows such as the Real World: Austin and “Spring Break” as well as collaborating with the musical group The Black