THE FIRST AMERICAN EAGLE OUTFITTERS STORE    pt1      2100w

After a stagnant market in 1991 which American Eagle had felt the effect of Retail Ventures, Inc. sold the rest of its fifty percent of its ownership of American Eagle to the Schottenstein family making them the complete controllers of the company. In 1992, under new management American Eagle slightly moved its focus on private label casual apparel for men and women keeping the outdoor look. During one of its best years American Eagle went public in April 1994 with a high of $0.91 for the first day of the initial public offering. Most of the earnings from the IPO was invested into the company and during the rest of 1994, fifty-five new American Eagle stores opened and at the one year mark of the IPO a total of 90 new stores had been opened. This rapid expansion caused some problems and forced the closing of all its outlet stores and focus on the mall locations as primary locations.

In 1996, American Eagle moved to focus more on women’s clothing, because it has proven to be more profitable. After the move American Eagle saw a big jump in sales and coupled with the