UNETHICAL MEDIA THE PRACTICE OF PAID NEWS MEDIA ESSAY        pt2           2200w

Levels of corruption in paid news

First level: A candidate contesting elections does not disclose true campaign expenditure, which violates the election rules, 1961 conduct which was framed and was meant for implementation by election commission according to people Act, 1951.

Second level: TV channels and Newspapers concerned receive funds by means of cash and they don’t disclose these earnings in the official statements of accounts or the company’s balance sheets.Therefore, by not showing the money obtained from the candidates, the company concerned (electronic or print) or their representatives violate the Companies Act, 1956 provisions and also Income Tax Act of 1961 amongst other laws.

Third level: Finally the viewers or readers mislead into believing what is basically an add is, actually independently fashioned news content.

Reasons for paid news

Possession trend in media

Earlier to independence, every newspaper functioned composed with service slogan for particular targets, social alteration, nationwide progress, and achieving freedom from British dictatorship. Subsequently independence, business turn out to be the key motto. Presently family related problems control the media in India. It has initiated to break media possession. Cross ownership of media result in monopoly market. , chairperson of PrasaraBharati, MrinalPande mentioned that it is essential to ask question to the ownership trend in the Indian media. According to the article published in The Hindu On Dec 2010 stated that The limitations between the owner and the editorare decreasing and in few times possession is also in hands of politics.

Burden to increase revenue of advertisement

Governments are spending for newspapers and captivating advertising to enlighten the press. It would be unsafe nowadays if people became so dependent on advertisements which audience began to loss liberty that advertising had provided.

If the reports, the newshave collected must rank among the greatest extraordinary news rulings ever, Sainath (2009). If it was advertising Then it should be seen but If this wasn’t advertising, then this was funded news which is nowadays closely attached in the functioning of media. If this was money was given for news then politicians and media outlets are guiltier than financial fraud. These people will be answerable for this serious damage to the democratic courses.