UNETHICAL MEDIA THE PRACTICE OF PAID NEWS MEDIA ESSAY          2500w

Ethics is adhering to the best practices available. This study describes what ethics is in general and then stresses on media ethics or the ethics related to journalism. Various theories on journalism and journalism ethics have been discussed along with the views of various authors to understand what is ethical in media journalism and what is not. Journalists are the members of an organization have certain duties and responsibilities toward the organization, nation and the people. The study then tries to understand what paid news is and analyze the practice of paid news which is unethical for the media citing some glaring examples. Different levels of corruption in the paid news have also been discussed. Thereafter, the study tries to identify the reasons behind paid news in relation with ownership pattern in media and the pressure to raise advertisement revenue. Lastly the study analysis the need to revive the code of ethics, the code of ethics pertaining to paid news, and the suggestions given by SEBI in regard to the various disclosures and rules mandatory to be followed by all media, television and print.