Verbal Abuse Is Still Abuse

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Verbal Abuse Is Still Abuse

“Choke” is an ad made by the Euro RSCG Chicago for the Juvenile Protective Association. This ad comes from a campaign to stop verbal abuse of children. “These disturbing PSA ads by Juvenile Protective Association visually illustrate that 'Verbal abuse is still abuse. ' And unlike physical abuse which leaves visible marks on the outside, you are leaving wounds with your words that may take a young kid a lifetime to heal” (Sleepless in Amman). The key elements that intrigue the viewer to look closer at the image are the hand grasping his neck and the look in the boy’s eyes.

Euro RSCG Chicago is an advertising company that made this advertisement for the Juvenile Protective Association along with two other advertisements in the ‘Verbal Abuse Is Still Abuse’ campaign. This advertisement went on display in Cannes, France, where people voted for the most effective advertisement, which Euro RSCG Chicago and JPA won the award. “We’re honored that the public has