EGGS INDUSTRY IN MALAYSIA        2000w

Today, egg industry in our country has been rapidly grown and turn into one of the modern industries. This is due to the large productions units, a various range of tailor made eggs, and egg products produced in our market to meet customer needs. About more than 40 million eggs are produced in our industry per day and the most preferred egg is brown eggs. In addition, the competition among the egg manufacturers lead to the rise of the various specialty eggs or also known as tailor made eggs such as Vit-E Enriched eggs, Low cholesterol eggs, Se-Enriched eggs, Meadow gold eggs, Happy eggs, Vegetables eggs, and Golden corn eggs. A Se-enriched egg was launched by Lay Hong Berhad, a publicly listed company, by the brand of Nutriplus.

 Basically the eggs are enriched with the organic selenium by feeding the hens with special modified diets. This type of eggs is also being enriched with vitamin E and omega 3, besides are low in cholesterol. It is about 30 % of the total daily egg productions of the company are being exported to Singapore and Hong Kong. Other than that is low cholesterol eggs, it has been introduced by the company name Teck Ping Chan by the brand name of TPC. This type of egg is very popular among consumers who suffered from high cholesterol problems. According to the Malaysia Veterinary Department, the consumption of eggs are increasing from the year of 2000 to the year of 2010, they are 5,727, 6,020, 6,074, 6,295, 6,474, 6,793, 7,107, 7,363, 7,761, 8,080, and 8,515 million eggs respectively, while according to Agri-Food Veterinary Authority of Singapore (AVA), the usage of eggs per capita in Singapore are also rising from year 1997 to the year 2009 with the value for each year are 277.8 pieces and 300.2 pieces respectively. On the other hand, our country has enough supply of eggs and egg products since early eighties, thus lead to the exporting of our eggs and egg products to the other countries, especially Singapore.

Why We Export to Singapore

The main reason why Singapore imports their food supply is because of relatively limited production of all agricultural products. In fact, Singapore fully depends on the imports of food supplies. This situation gives a good opportunity to agricultural oriented countries especially the neighbouring ones. Malaysia has a strategic geographical advantage to provide agricultural supplies to Singapore because of the close proximity between Singapore and Peninsular Malaysia. Besides that, better developed infrastructure in the Malaysia than other agricultural oriented neighbouring countries, mainly Indonesia, Thailand, Myanmar, Laos, and Vietnam enhances the importation. As for the financial aspects, exporting to Singapore can help to save the transportation cost. Well enhanced mobility and delivery process is considered a positive characteristic when supplying the export products to Singapore. Food supplies can be exported with no delays and arrives in fresh and good condition.

Besides that, Malaysia can benefit from the currency exchange rate when exporting food supply to Singapore. However, the dependence on type of food import is determined by consumer demand. This would include the current conditions of Singaporean food consumption and expenditures. Data per capita consumption of food commodities in Singapore from year 1997 to 2007 conducted by Agri-