ETHICAL AND CSR IN BRITISH AMERICAN TOBACCO

             Corporate Social Responsibility (CSR) encourages the view that “company should endeavor to build a profit, abide by the law, and be a good corporate citizen, be ethical”.  Tobacco firm, yet, are not like other group. Tobacco is simply the consumer product that murder one half of its customers when taken as directed. The idea that tobacco firm can be ethical while upholding a disease-producing produce is fundamentally opposing (Carroll 2019). Tobacco firms claim that they employ CSR because they are apprehensive corporate society.

However, tobacco business internal credentials reveal the exact goals of industry supported programs, which are to increase profits and drive firm’s interests. Tobacco firms want to give the notion that they are presently like any other large company: responsible and concerned about the happiness of their stakeholders and customers (Collin, 2019). CSR serve to counter negative press and form positive public opinion of the tobacco manufacturing and tobacco matters, without changing real company performance (Yach et al., 2001). The growing focus from the community on the tobacco manufacturing and the health risks connected with its goods, give rise