& (2015). (2016) (2016), (2016). (2017) (2017). (2019), (Dissanayake (Steenkamp, (pp. 177-195). 181-208). 2 2015). 2017). A According Amarasuriya, Apple Apple. B. Beneficence Beneficence: Brand Branding: Brands Business By Challenges Changing Company Creating D. Definitions Different Dissanayake, Economic Electronics’ For From Galaxy Global However, In International It Its J. Journal. K., Kotler Kotler., Kotler’s Kuuru Kuuru, Landscape-Vol. Looking M. Macmillan Management. Marketing Moreover, On P. Palgrave Philip Phones Positioning Publishing. Purpose R., References Role S6 Samsung Samsung’s Springer Steenkamp Steenkamp, Strategy Success T. The This Tuominen Tuominen, UK. a able about accomplish. according achieved achieved, act affected. affordability aimed aims all allegations allow along. alternative. always amongst an and answers any apart appearance apple appropriate, are as association at attributed based be been believe beneficence best better between bigger both brand brand. branding brands brands. brands: brand’s building built buy buyers buyers. by capacity captured case change claims community companies company company. company’s comparison compete competition. competitors complies components comprehensive conceptual conclusion, confidence consumer consumers conveys convinces copying corporate create creating curved customers customers. dangers deliver dependent design, designing deter determines develop developed developing different differentiates differentiation differentiation, differentiation. does due either electronics. enabled enjoy enrich ensured ensures ensuring example, expectations. expected experience feature features, firms for framework from functionality future.” given gives global go going good goods hand, hardware has have hearts high his how iPhone iPhone. identity improved in individuals information innovation innovation, innovative inspiring introduction is it its itself literature lives lives. maintained maintains make making managed manner many market market. marketing meet message mind mobile model must nature, needs. negatively new not number occupy of offer offers on opt or organization other others people people’s per performance period personal pertaining phones placed position positioning positioning. price. product product. products profits. promise promise. promises provides providing purpose quality quality, questions reason refers related release released relevancy relevant remain reported review right safety sales screen serve services. setting should significant, similar six-step smartphone society. software some spirit states strategy strategy. strong success such superior support sustainable, target technology technology. that the their them them. there those through thus to trust trust. trying tweaking unique, users using variables vision vs way well what which while will with without won work, world world, would your “Inspire