Nike Inc. Branding Strategy Nike Company incorporated in the fashion industry in the year 1967. Nike is currently the world leader in the manufacture and sale of different types of shoes, mostly sport

Nike Inc. Branding Strategy Nike Company incorporated in the fashion industry in the year 1967. Nike is currently the world leader in the manufacture and sale of different types of shoes, mostly sport

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Nike Inc. Branding Strategy

Introduction

Nike Company incorporated in the fashion industry in the year 1967. Nike is currently the world leader in the manufacture and sale of different types of shoes, mostly sportswear. The Company has approximately 62,600 employees who work on part-time or permanent basis. The company has its largest market in the United States of America although it has expanded to other regions of the world. Its