Business Communication IBA Alumni Development Committee Structure of the presentation: * Scenario analysis. * What is persuasion. * Strategy before persuasive writing. * Reader Analysis. * Product /

Business Communication IBA Alumni Development Committee Structure of the presentation: * Scenario analysis. * What is persuasion. * Strategy before persuasive writing. * Reader Analysis. * Product /

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Business Communication

IBA Alumni Development Committee Structure of the presentation: * Scenario analysis. * What is persuasion. * Strategy before persuasive writing. * Reader Analysis. * Product / Service Analysis * Market Segmentation. * Strategy for the duration of persuasive Writing. Direct Vs Indirect Strategy. (Brief Description) * Why indirect strategy is favored in persuasive letters. AIDA * Attention * Interest * Desire * Action. * A... IBA Alumni Development Committee

Objective: Campus is building a new alumni house which will serve as a focal point for all alumni t