Balance Theory Explained Good Evening ladies and gentlemen my name is xxxxx and today I shall enlighten you about an interesting theory concerning consumer behavior and Marketing. As practicing marke

Balance Theory Explained Good Evening ladies and gentlemen my name is xxxxx and today I shall enlighten you about an interesting theory concerning consumer behavior and Marketing. As practicing marke

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Good Evening ladies and gentlemen my name is xxxxx and today I shall enlighten you about an interesting theory concerning consumer behavior and Marketing. As practicing marketers, we are aware of the impact that a celebrity’s endorsement can have on consumer behavior, but I am sure most of you would not know the reasoning behind such a phenomenon. What is the Balance Theory?