Augustine Medical – case brief
Augustine Medical – case brief
# $ $0.3, $0.47 $0.6 $1200 $1200, $1260 $1640 $168 $17.4 $18 $19.8 $195 $2365 $2365, $24 $2560 $260 $3.73, $3.73. $3000. $315000 $360 $375. $380 $3916500 $4200 $4200, $4850 $500000, $5295, $6078050 $740 $9.6 % (0.3*1050000) (0.30*380) (18-17.4) (24-19.8)= (3.73*1050000) (30%) (40%) (500000/1050000) (500000/2570) (assume) (blower (exhibit (penetration (skimming *365(direct + , /blanket /blower-heater /unit 0.3$ 0.3*1200 0.3*4200 0.40*18 0.40*24 0.85 0.85+0.34=1.19 0.85, 016080% 1 1) 1-6360220 1.05 1.50-1.19=0.31 10.2 10.7 1000-740 10806 12 12*0.85 12-1739120 12.6 12.6*0.85 1260 1612903 1612903(exhibit 167050 18-2213510 2 2), 20559 20559/8= 21 23-28476 2365*2570 2570 28,514 29-33172 3 3) 31,365 31365-10806 3602 3602*3 380 380+114 4 4) 4.2 4200-1640 4717 494 5 5) 500000 5500 60% 600 600-494=106 6078050 65 65*2570 7 7-11128140 7.2+10.2 8 80% 9.6+10.2= 938050 = =$7.2 =1.50 =114 =12.6/12= =4717 >33172 AM According Air Alternatives: Assuming Augustine Background Break C Cincinnati Contribution Cost Definition: Discounts Each Estimated Exhibit F. FC Fixed Gaymaosworth Given Hospitals If In Inc Ltd Market Medical Medical, Mfg No. Now Operations Penetration Postoperative Prices Pricing Problem Profit Recommendations: Reusable Selling Sub Target The Their There Total US US. USD Variable Zero. a able also analysis: analyze and annually. another approximately are around as assuming at attain automatic average avg be beds beds) below, big blanket blankets blankets) blankets, blankets. blowers blowers) blowers/heaters both break brief but by calculate calculations can capture case cases coming competitors control controllable cost costs customers, customers. determine develop disposable distributors distributors= distributors=(0.40*0.85)=0.34 each even eye fetch first fixed for from generate generating generation(exhibit good guide has having he heater) heater/blower hospital hospitals hypothermia hypothermic if in indicted industry intubation is issue it just keep less like low main major make manually many market markets. million more much net not number observe of one operating operations out patient patients per performed plastic players possibility post-operative postoperative price price. prime product products profit profits range ranges recovery research, result room. rooms rooms. sell selling share share. should skimming so sold strategy strategy) substantial succeed surgical system target than that the there these this to total tracheal treat two unit unit, units up used variable warming way we were where which will with –
Augustine Medical – case brief
Background and Problem Definition: Augustine Medical, Inc develop and market products for hospital operating rooms and postoperative recovery rooms. The first two products are patient warming system to treat post-operative hypothermia patients and another one is tracheal intubation guide which can be used in operating room. Their main issue is to determine the price to hospitals for heater/blower units and he plastic blankets. Market and industry