USING QUANTITATIVE AND QUALITATIVE METHODOLOGY TO IMPROVE ORGANIZATIONAL A non-profit organization should use both qualitative and quantitative performance measures, based on the organization’s missio

USING QUANTITATIVE AND QUALITATIVE METHODOLOGY TO IMPROVE ORGANIZATIONAL A non-profit organization should use both qualitative and quantitative performance measures, based on the organization’s missio

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USING QUANTITATIVE AND QUALITATIVE METHODOLOGY TO IMPROVE ORGANIZATIONAL EFFECTIVENESS

A non-profit organization should use both qualitative and quantitative performance measures, based on the organization’s mission goals and objectives, to show financial and programmatic accountability in a transparent environment. Qualitative and quantitative research methods can be used in marketing, financial planning, fundraising and program research and evaluation. This paper will define and discuss these models as they relate to a non-profit organization. Examples of their application and benefits will be given with respect to the Employment Skills Center, a 501 (c)3 organization.

Qualitative versus quantitative analysis

When making decisions in a non-profit organization, there are two general approaches to problem solving: quantitative and qualitative. The quantitative approach uses mathematical reasoning involving numerical data and involves data collection using such methods as structured surveys and