COMPARE AND CONTRAST QUALITATIVE AND QUANTITAITVE RESEARCH METHODS

Compare and Contrast Qualitative and Quantitative Research Methods Qualitative research methods are complex meaningful analysis characterized by processes and meanings that are not experimentally examined or measured in terms of mathematical measurements (Lincoln, 2003; Sarantakos, 2019). Quantitative research, however, relies and builds on mathematical procedures and methods, such as frequency, quality, amount and statistical procedure. This paper will compare and contrast both qualitative and quantitative research methods endeavoring to highlight differences and similarities between the two methods. Qualitative analysis is a detailed, focused and deep process that seeks to find meaning in social experience (Burton 2017/2019). Qualitative analysis adds emphasis to questions that stress ‘how’ or ‘what meaning’ is created and given to certain situations. This is done using ethnographic style, first person accounts, and biographical and autobiographical materials