Market StructuringWilliam Proctor and James Gamble, immigrants, and brother-in-law from England, in 1837 founded Proctor & Gamble (Immigrant Learning Center, 2019), today considered one the most lucra

Market StructuringWilliam Proctor and James Gamble, immigrants, and brother-in-law from England, in 1837 founded Proctor & Gamble (Immigrant Learning Center, 2019), today considered one the most lucra

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Market Structuring

William Proctor and James Gamble, immigrants, and brother-in-law from England, in 1837 founded Proctor & Gamble (Immigrant Learning Center, 2019), today considered one the most lucrative and well-known producer of consumer product goods in the world. The company is made up of 70 to 80 different product brands that account for 90% ofProctor & Gamble