SWOT AND PESTEL ANALYSIS OF NESTLE 4925 WORDS

This report presents a strategic analysis of Nestlé. Critically analysing the internal workings of the firm, this report presents a SWOT analysis to reveal an identification of the internal strengths, weaknesses, opportunities and threats seen within Nestlé. Nestlé is a company with a varied brand portfolio consisting of a wide range of products including a number of household brands: Nescafe, Rowntree’s Fruit Pastilles and Nesquik.

Earlier this year, Forbes (2014, p.1) referred to Nescafe, one of Nestlé’s core brands as the 27th most valuable brand in the world. Employing over 8000 employees, Nestlé is present in a number of domestic and international markets. With their headquarters in Switzerland, Nestlé is a firm, which in total operates within 86 countries of which North America is their largest and most profitable market (Shotter, 2012, p.1).