PRACTICE QUESTIONS MANAGING PROFITABLE CUSTOMER RELATIONSHIPS Chapter 1 Marketing: Managing Profitable Customer Relationships 1. Marketing seeks to create and manage profitable customer rel
PRACTICE QUESTIONS MANAGING PROFITABLE CUSTOMER RELATIONSHIPS Chapter 1 Marketing: Managing Profitable Customer Relationships 1. Marketing seeks to create and manage profitable customer rel
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PRACTICE QUESTIONS MANAGING PROFITABLE CUSTOMER RELATIONSHIPS
Chapter 1
Marketing:
Managing Profitable Customer Relationships
1. Marketing seeks to create and manage profitable customer relationships by delivering _____ to customers. a. competitive prices
b. superior value
c. superior service
d. superior promotion
e. product assortment
2. ______________ is managing profitable customer relationships. a. Management
b. Control
c. Marketing
d. Human resources
e. Customer service