Many people think marketing is selling or advertising. Although this is true, marketing goes beyond selling and advertising. In this college term paper I will include my personal definition of marketing as well as a definition from two other sources. After explaining the importance of marketing in organizational success, I will provide three examples from the business world to support my explanation. Defining Marketing

As stated in the text, marketing affects almost every aspect of our daily lives. From the goods and services we buy, the stores we shop at and the radio and TV programs we watch are all possible because of marketing. I believe when marketing a product or service to the public, it needs to be done in a way that is creative, innovative, and informative, which will gain and keep customers, this happens to be one of the biggest keys in marketing. According to Webster dictionary.com, marketing is the process