Quiz Week 1 What data analysis type is being used here? When Sam thought about opening a foreigncar repair shop  in Phoenix, heresearched all of the firms in the area before deciding on a location.

Quiz Week 1 What data analysis type is being used here? When Sam thought about opening a foreigncar repair shop  in Phoenix, heresearched all of the firms in the area before deciding on a location.

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What data analysis type is being used here? When Sam thought about opening a foreign
car repair shop  in Phoenix, he
researched all of the firms in the area before deciding on a location. He also
analyzed their  capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.  Secondary data



​ How does the market demand curve change (as a function of
marketing expenditure) during recession? 
Shifts downward



Wabash Bank would like to understand if there is a
relationship between the advertising or promotion it  does and the number of new customers the bank
gets each quarter. What type of research is this an  example of?  
Casual



 One of the most
critical steps in the defining process of market research is  defining the problem, the decision
alternatives, and research objectives