MARKETING, SHAREHOLDER, STAKEHOLDER

Assignment 1.1: Discussion — The Value of Marketing to Customers In this assignment you will participate in a discussion on the value of marketing to customers. Procedure

1. In the forum, discuss the value of marketing to the consumer, the stakeholder, and the stockholder. Your forum post should address the following: a. The value you place on marketing.

b. The value of marketing to customers and consumers.

c. The value of marketing to stakeholders and stockholders. 2. Return to the forum and respond to at least three of your classmates' postings and respond to all those who have responded to you. The posts to other students can consist of: d. Commonalities or differences in your posts or perspectives and the reasoning behind these (please remember to follow JIU guidelines for netiquette that can be found in your Student Handbook and remember to cite and reference). e. Questions of clarification if you do not understand the point another classmate is making. f. Additions to the points of other classmates (please remember to cite and reference). 3. Post to the Forum your thoughts on the question posed above. 4. All postings need to reflect your knowledge, both recently acquired through your readings and previous