FINAL EXAM  MARKETING, FOCUS GROUP, TARGET MARKET

May 22, 2019  

) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A.   Product

2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?   D.   Place

3) Marketing strategy planners should recognize that:

A.   target markets should not be large and spread out

4) Target marketing, in contrast to mass marketing,

C.   ignores markets that are large and spread out

5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable B.   market segmentation