BENEFITS OF DIRECT MARKETING ON CONSUMER BEHAVIOR 5423 WORDS

Direct marketing is a method where the company sells directly to customers through the internet or mobiles or even through personal selling. The study provides an overview about the direct marketing methods and their benefits. The investigation aims at knowing the impact of these benefits on consumer behaviors through knowing their respond about the advantages of direct marketing and email. The result shows that some people don’t send feedback because they are annoyed from these types of calls or emails.

Chapter I: Introduction

Nowadays technology is in continuous motion of development leading to enhancing the market and promotion. The faster the network, the spread of digital photography or the spread of interactive programs are all good factors in making advertising and marketing more expanded and have lots of facilities. Despite all of these new advances, the marketing world is going through numerous changes.

Business nowadays are relating its spreading along with the spread of technology and the ability of building up reputation, trust, loyalty, returns, license and market position. As the demands of consumers increase and become more socially aware, the value of product shifts and starts to need new forms of cooperation between the firms and consumers.