DRIVERS FOR THE PRIVATE HEALTHCARE INDUSTRY IN INDIA

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Conclusion: In context of the above report we can conclude that the healthcare industry in india is poised for a quantum growth. The key drivers being the favourable Political environment, regulatory framework, shift to lifestyle related diseases, growing middle class and their preferences for healthcare, Health insurance awareness and reach, advancement in technology and last but not the least medical tourism. The concept of medical tourism is also catching up very fast and is posing a huge challenge for the players in terms of delivering quality healthcare services and also meeting international safety standards in order to compete in the international market. The players are standing up to the challenge and are developing medical cities where world class cutting edge healthcare services shall be provided meeting and exceeding International standards. This has also attracted private equity funds and foreign investment in this sector.

The two leaders of this sector are building their growth strategy based on a hybrid model where they are using differentiation for their goods and services alongwith either base cost minimization or generating low cost no frills services to generate trial among the potential target market. Industry Overview

The healthcare industry in India is primarily divided into Indian government run Public healthcare system, private healthcare systems and a wide network of unregulated informal healthcare providers. There is another category of not- for- profit organization including charitable institutions, missions trusts etc. This irregular and unregulated system has caused wide inconsistency in gaining access, particularly in the distribution of healthcare infrastructure at the regional and rural l