BUSINESS MARKET FOR HOME CARE COMPANY FOR AGEING POPULATIONS

4295 WORDS

A well-known company New City Home Care is looking to grow its services in a nearby community due to the aging populations and retirees, granting the population of 55, 000, which is less than the current home health company. “Although”, the elderly population is growing there are no other home health companies in this Midwestern city.  New City Home Care is trying to be the first leader in entering this new market, “however”, for this to be successful, research on the present market is needed. The opening of a satellite agency involves employee staffing for customer service and scheduling of health care specialist.  The demand for services will be based on how the agency is run, office space required and how the company will market its services in this new Midwestern location.  A marketing plan will take into account the current business as well as the new market.

Historical Resident

According to an article by Santilli, J. & Vogenberg, R.F. (2015, Para 1-49) Market changes began to arise after the passage of the Affordable Care Act in 2010, because of the tracking and tracing of the developing trends in the ACA marketplace 2014 led to the identification