BUSINESS ENVIRONMENT ANALYSIS OF THE MALAYSIAN HEALTHCARE INDUSTRY PART 1

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Healthcare is related to the prevention and treatments of illness. According to the latest Global Industry Classification Standard (2010), the healthcare industry is comprised of 2 main sectors. The first is made up of the companies who manufacture and supply healthcare equipments or provide healthcare related services. The second includes the companies that involved in research and development (R&D), production and marketing of pharmaceuticals and biotechnology products.

1.2 Company

Sime Darby Healthcare Group is one of the big players in the Malaysia healthcare industry providing health care services. Sime Darby Healthcare is a business unit under the Sime Darby Berhad. Sime Darby Health Care started operating in 1985 with the establishment of Sime Darby Medical Centre Subang Jaya. Other entities under the Sime Darby Healthcare Group are the Sime Darby Specialist Centre Megah, which is a day-surgery and outpatient centre, and the Sime Darby Nursing and Health Sciences College, in Kuala Lumpur. Sime Darby Health