Health Care System Positioning and Differentiation A well-planned marketing and branding tactic will offer a course of action for the maturity of an effective marketing campaign. A hospital’s marketin

Health Care System Positioning and Differentiation A well-planned marketing and branding tactic will offer a course of action for the maturity of an effective marketing campaign. A hospital’s marketin

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Health Care System Positioning and Differentiation

A well-planned marketing and branding tactic will offer a course of action for the maturity of an effective marketing campaign. A hospital’s marketing and branding strategies are key components of consideration in the development of all-encompassing marketing plan. Mercy Health Systems and Crozer-Keystone Health Systems have both successfully marketed themselves in the community as outstanding health care providers. The purpose of this paper is to discuss the different strategies used by Mercy Health Systems’ and Crozer-Keystone Health Systems’ to actively market their organizations.