BUSINESS ETHICS AND ITS IMPACT ON SCA

The article uses a case study analysis of Amazon.com’s strategy to develop an understanding of the e-commerce competitive environment and the importance of building a sustainable competitive environment to create value for the firm, its customers, and its shareholders. Business ethics are becoming more and more topical and important. Ethics are very important to all business people. Yet, many neglect ethics as an important concept that has a major impact upon a person’s success as an entrepreneur and investor. In this paper we aimed to provide some evidences to support the idea that being ethical, transparency, and morality can make a firm much different from competitors. This paper is trying to present a model for relationships between ethics and SCA and connect it to amazon.com situation to show how this web site cares about ethics and transparency to keep customers satisfied. We applied interview as a qualitative method to gather data from consumers. We conclude that the need for ethics in any kind of business like amazon.com has never been greater, precisely because the power of business was never so manifold and as extensive as it is today. In a global business environment, responsible marketers discover what consumers want and respond with marketing offers that create value for buyers in order to capture value in return. Some marketing companies use questionable practices and some marketing actions that seem innocent in them but strongly affect the larger society.

Introduction

Amazon.com began by selling books directly to customers over the Internet and by passing the traditional industry channels. Customers who valued the time saved by shopping from home rather than driving to physical retail outlets flocked to Amazon.com¿½s Web site to buy books. Industry competitors Barnes and Noble and Borders Books were forced to develop their own Web sites, thus driving up their cost of doing business.

The article uses a case study analysis of Amazon.com’s strategy to develop an understanding of the e-commerce competitive environment and the importance of building a sustainable competitive environment to create value for the firm, its customers, and its shareholders. Business ethics are becoming more and more topical and important. Ethics are very important to all business people. Yet, many neglect ethics as an important concept that has a major impact upon a person’s success as an entrepreneur and investor. In this paper we aimed to provide some evidences to support the idea that being ethical, transparency, and morality can make a firm much different from competitors. This paper is trying to present a model for relationships between ethics and SCA and connect it to amazon.com situation to show how this web site cares about ethics and transparency to keep customers satisfied. We applied interview as a qualitative method to gather data from consumers. We conclude that the need for ethics in any kind of business like amazon.com has never been greater, precisely because the power of business was never so manifold and as extensive as it is today. In a global business environment, responsible marketers discover what consumers want and respond with marketing offers that create value for buyers in order to capture value in return. Some marketing companies use questionable practices and some marketing actions that seem innocent in them but strongly affect the larger society.

Introduction

Amazon.com began by selling books directly to customers over the Internet and by passing the traditional industry channels. Customers who valued the time saved by shopping from home rather than driving to physical retail outlets flocked to Amazon.com¿½s Web site to buy books. Industry competitors Barnes and Noble and Borders Books were forced to develop their own Web sites, thus driving up their cost of doing business.