ECONOMICS

THE OLYMPIC GAMES' EMPLOYMENT OPPORTUNITIES

5373 words

The primary objective of this dissertation was to find out the socio-economic benefits and impacts of the London 2012 Olympics for London since development and regeneration began in 2007. As such, this dissertation aimed to identify the associated advantages and any negative impact of being the host of an Olympiad, but at this stage of the research made no forecast about the scale of impact. As a result while the dissertation progresses there will be arguments, analysis and evaluations to establish whether there is justifiable cause for the UK government and LOCOG spending billions on a one off event, all in the name of aiding social welfare and economic advancement.

This dissertation initially provided an overview of both earlier and continuing research to aid the discussion around aspects of legacy and economic growth since 2005 consistent with the argument of Veal and Frawley (2009). Drawing on the lessons from past Games, this dissertation will also focus on the three phase economic benefits of the London 2012 Olympics. Establishing the impact of the Olympics on residents and countrymen alike was another aim in the dissertation. For this dissertation this inquiry was carried out in form of a survey. The results revealed a great deal, firstly it showed that the younger generation found inspiration from the games with 71% of respondents stating they would take part in some form of sport and exercise. Additionally the results also showed most of the respondents were unsure whether the games were value for money this resonates with the thoughts of Dennis (2012). The most astounding revelation was that 66% of the respondents believed the games were inspirational, captivating and moreover worth all the cost. The dissertation brought to light that the London 2012 games are more socially and economically beneficial at the pre-game and games year but these benefits and impacts are not proportionally evident elsewhere in the UK. The post-game phase analysis showed that there was great uncertainty in regard to economic growth and legacy of Olympics, with Greece 2004 an example of when things go wrong. Despite this, there is still room for further research on the social impacts of Olympic Games.

CHAPTER 1: INTRODUCTION

“The Olympic Games generates lots of enthusiasm and great expectations. More than simply a sporting event, hosting ‘the greatest show on earth’ is seen by some as a ‘once in a lifetime opportunity’ to provide new infrastructure and deliver benefits to local residents and communities.” (Vigour et al, 2004)

From the time when Pierre de Coubertin, founded the modern Olympics in the late 19th century, cities and countries have sought to redefine themselves by staging the Olympic Games. To the host country,