A STRATEGY AND MARKETING PLAN FOR COCA COLA

4750 WORDS

The strategic objective plan must be closed align to achieve targeted goal of any organisation. Effective and achievable market plan can support to meet ultimate goal of business organisation that can be profit maximization or the market leader. The effective marketing plan talks about generic strategies and strategies about pricing, distribution, promotion, advertising and market segmentation. In other hand market penetration, market share, profit margins, budget/finance, technology and culture. These are the way to meet the main objective of business. Beside of these, this research highlight mainly how strategy of organisation impact or supports on the marketing plan. When a business organisation introduces a product the organisation should have concerned marketing action plan that takes construction of the marketing plan. Marketing plan must support and promote the strategic objective of the business organisation.

This research going to talk about coca cola Company which is world’s largest beverage company providing beverages such as 100 percent fruit juices and fruit drinks, sports and energy drinks, teas and coffees and milk and soy-based beverage. The main objective of this assignment is enlightening the strategic objective of coca- cola Company by relating with impact, construction and promotion or