The History Of The Viral Marketing Marketing Essay

5474 words

Purpose-Viral Marketing globally today has evolved due to an inherit need to publish marketing campaigns and messages quicker and through cheaper mediums than traditionally expensive Print, TV & Radio advertisements. Today the customers are more technologically savvy, have less time to shop and are more vigilant when it comes to researching a product or services they might be interested in. These are just a few of the reasons listed within this research to constitute a detailed discussion on the subject. It all starts with understanding the key components and stakeholders of today’s marketplace and the behaviors or processes associated. The document below will highlight areas for key interest whereby the inherent behavior of today’s technological client base will be studied and analyzed.

In today’s global e-commerce society where everyone wants information faster and the ability to interact with others through technological mediums like the cell phone, internet, emails, sms services or any other format it’s imperative to incorporate technology into the marketing arena. Successful companies have already started to embed these requirements of today’s demanding customers into their business processes, however there still remain a lot of companies struggling with these new age requirements and the ability to transform at the pace of today’s marketplace.

Methodology-The methodology used in this dissertation is descriptive in nature. The study is based on geographical region of India specifically towards the technology brands which have engaged in Viral or Buzz marketing campaigns.

Findings- Technology infrastructure, buying power, and community structures as a result of the study showed that a number of brands have had great success with changing their business processes to adopt to the current customer driven instant information based services experience. Peer pressure, opinions and trends seem to drive successful viral campaigns. We have also seen impact of mere peer pressure along with technology preference in shaping the consumers choice which drives business and consumer behavior.