What is Inbound Marketing?Wickman (2019) states that inbound marketing is the process of drawing customer towards a range of product and services by distributing high quality online content. Similarl
What is Inbound Marketing?Wickman (2019) states that inbound marketing is the process of drawing customer towards a range of product and services by distributing high quality online content. Similarl
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What is Inbound Marketing?
Wickman (2019) states that inbound marketing is the process of drawing customer towards a range of product and services by distributing high quality online content. Similarly, Godin (2019) argues that inbound marketing is a strategy that focuses on increasing an organization rate of lead generation via online channels to ultimately boost product sales. Inbound marketing is an evolution of content marketing which is where an organisation distributes digital media through their e-store, company website and social media sites to build