Technology in People’s Lives There is no doubt that technology plays an ever-increasing role in people’s lives, which notably shapes consumption behaviour (Song et al., 2020). Reflecting on behavioral

Technology in People’s Lives There is no doubt that technology plays an ever-increasing role in people’s lives, which notably shapes consumption behaviour (Song et al., 2020). Reflecting on behavioral

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Technology in People’s Lives

There is no doubt that technology plays an ever-increasing role in people’s lives, which notably shapes consumption behaviour (Song et al., 2020). Reflecting on behavioral changes humans experience amidst their intensified use of technology, it is essential for professionals to understand feasible options to incorporate technology into solving everyday problems and producing such outcomes that simultaneously satisfy often conflicting interests (Song et al., 2020). For marketers and business owners, there is a strong incentive to adopt technology at the earliest phase, driven by the assumption that