CRISIS COMMUNICATION At some point in time, nearly any company can come face to face with a crisis situation which involves communication or in many instances, miscommunication. In some cases, this c
CRISIS COMMUNICATION At some point in time, nearly any company can come face to face with a crisis situation which involves communication or in many instances, miscommunication. In some cases, this c
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CRISIS COMMUNICATION
At some point in time, nearly any company can come face to face with a crisis situation which involves communication or in many instances, miscommunication. In some cases, this could be rumor control and/or response, negative press or even breakdowns in crisis communication response. Whatever the situation, even the smallest of communication crisis can overwhelm even the strongest of companies.
Crisis communication involves winning as well as keeping the confidence and trust of key factors (media, employees, management, shareholders, stakeholder, suppliers, etc.) when things suddenly happen to go awry. It is about developing strategic plans of action, communication counseling and training in communications with key personnel so that each company can anticipate and respond quickly and efficiently in the face of a crisis situation to avoid undue harm to the organization as a whole.