"Creating "Global "Taking & (Abbott, (Pernu (Segers (Vartiak 1, 200). 2012, 2015, 2016. 2017, 3, 4, 48, 50-60. 7, 77). 77-87. 80). 95-113. 96). A Abbott, Activities Additionally, And As At BV, Besides, Branding Building China Cited Companies". Consequently, Counseling, Customers: Developments Digital Duncan Elina Elsevier Examples Finally, For Further Further, Global Governance, Humanities I In Individuals Industrial Information International Investment Issues Keeping Kenneth Lukas. Management, Management. Marketing More Most Multinational New Of On Organization Organizations". Pernu, Proceedings Promotion Regulation Reputable Research Responsible Responsive Rien Samsung Sciencepark Sciences, Second, Secondly, Segers, Sense-Makers Shared Snidal Snidal. Social Springer, Strategies Sustainable T. The Therefore, They Third, This To Trademarks Transnational: Trends US Using Vartiak, Views W., Wiley-Blackwell, Works a ability about acting adopt affected after agreement al. all allowed always and another, any are areas. as associate at attain attractive authorized automatically be because been before begin being believe best better better. brand brand. branding brands brands, brands. break business business. buy buying by can cases, certification challenge challenges chance checks choice choices choose clearance community community. companies company company. compelled conditions confidential, conflicts consistent consumers consumers. contain contribution costly create credit cultural culture culture, culture. customers decently decide decisions. demands differ differences differences. difficult digital discounts discounts, divisions do doi:10.1016/j.indmarman.2015.03.005. doi:10.1111/j.1748-5991.2012.01167.x. doi:10.18844/gjhss.v3i4.1610. done download due durable during effect. embrace employ enforce enhances ensuring entrenched essential et exact existence expectation expensive face facing factors fail favoring fee, file filed fill find firm firms firms. first focus for formalities. forms from future geared general, generation global globally, globally. goals growth had handled hard has have help helpful hence high high-class high-quality hold identified image. important improve in incident include includes increase increased increases increasing individuals inherent inherited initiated instance, intellectual internationally. is it kept key legal level levels lines local locality, long lower loyalty make making management management. market marketing marketing, markets markets, may means methods might model more most much multinational my name name. names nations need needs needs. no. not of offered offering offers often on one one. ones. operations operations. opposed opted options organization out over ownership owns part partners’ patent patents patents. perception perceptions phone phone. plays poor pose positive positively. power. pp. precise prefer preferred prestigious. prevent prices, prices. privacy privacy. process produced product production products programs programs. promote promoting promotions property. protect protected. prove provide purchase purchasing quality quality. ready recent regarding registration. reputable require required retail rights. role roles sale sales same search. secret sell serve services, severally should significant similar simply small some speaks specific spreading standardize standardized strategies, strategy submitting. such such, suits taken taking tend than that the their them them. themselves there thereby they think thinking this those through through. time to towards trade trademark trademarked. trademarks trademarks. traditional transnational trends. undergo undergone unique unlike until upholding use used variations. variety various vol volumes wants was way well when whether which who will with with, within word world.